Tender description

A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1).

Legal, economic, financial and technical information

List and brief description of conditions

Whilst participating tenderers are not required to be members of any specific professional bodies, tenderers will be required to demonstrate required experience and technical ability as outlined in the procurement documents and throughout the tender process.

Prospective tenderers should review the tender documents including the scope of services to ensure that they are fully capable of meeting all the requirements prior to completing and submitting any tender documentation.

Selection criteria as stated in the procurement documents
YES
Selection criteria as stated in the procurement documents
YES

Procedure

Local time
12:00
The procurement is covered by the Government Procurement Agreement
Yes
Date of dispatch of invitations to tender or to participate to selected candidates
2020-03-23
Type of procedure
YES
Date
2020-03-02
Notice number in the OJ S
2019/S 199-483625
The procurement involves the establishment of a framework agreement
YES
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
YES
The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations
YES
Languages in which projects or requests to participate may be drawn up
EN

Complementary information

Date of dispatch of this notice
2020-02-12
Review body

Network Rail

Milton Keynes

Estimated timing for further notices to be published
2024.
Electronic payment will be used
YES
Electonic ordering will be used
YES
This is a recurrent procurement
Yes
Electronic invoicing will be accepted
YES Main CPV code 79340000

Bidding information

Bidding deadline

2 Mar 2020

5 days remaining

Total estimated value

GBP 17.5 million

Locations

United Kingdom, London

LOTS ASSOCIATED WITH THIS TENDER

Value

GBP 17.5 million

A framework/contract for the provision of media planning and buying services for Network Rail for a maximum period of 5 years consisting of (3 + 1 + 1). Network Rail are looking for a partner who can work with multiple parts of the business to identify media planning and buying solutions that can meet a varying complexity of requirements at both a regional and national level. The appointed supplier will be responsible for all paid-for channel planning, strategy and media buying.

The key service deliverables include:

— strategy and planning — media strategies, recommendations, channel and project plans for national and local campaigns which maximise and integrate the use of Network Rail’s owned media channels,

— implementation and optimisation — negotiating buy rates with media owners and in flight optimisation of campaign media,

— evaluation and reporting — Benchmarks and targets for media efficiency and weekly reporting to monitor live campaign performance and provide actionable insight,

— management and administration — media supplier contacts, timely and accurate end of campaign reconciliation and the provision of proactive, flexible and supportive account management services tailored to the requirement,

— performance measurement/monitoring — agreed KPI’s/SLAs to ensure that the supplier is delivering the service requirements.

Out of scope:

— creative development,

— print, event management, mailings and site installation.

Description of renewals

The contract is for an initial 3 years with the option to extend for 1 year plus an additional 1 year subject to performance.

Main site or place of performance

National across the UK.

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